Saskatchewan Indian Gaming Authority
Reporting to the Manager of Lifecycle Marketing, this position is responsible for designing, executing, and optimizing customer lifecycle marketing campaigns, customer journeys, and personalized communications across land-based casinos, the loyalty ecosystem, and iGaming channels. The role leverages CRM technology, customer analytics, and marketing automation tools to support customer engagement, retention, reactivation, loyalty participation, and digital adoption. This position develops customer segments, audience targeting strategies, decisioning logic, and automated workflows while monitoring campaign performance and providing recommendations to improve effectiveness and customer value. The role collaborates with Lifecycle Marketing, Loyalty Marketing, iGaming, Digital Marketing, MIT, and other stakeholders to deliver integrated customer engagement initiatives that support organizational objectives and enhance the customer experience.
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